The Byron Badu Privacy Policy

This Privacy Policy describes how your personal information is collected, used, and shared when you visit or make a purchase from www.byronbadu.com

PERSONAL INFORMATION WE COLLECT

When you visit the Site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you browse the Site, we collect information about the individual web pages or products that you view, what websites or search terms referred you to the Site, and information about how you interact with the Site. We refer to this automatically-collected information as “Device Information.”

We collect Device Information using the following technologies:

- “Cookies” are data files that are placed on your device or computer and often include an anonymous unique identifier. For more information about cookies, and how to disable cookies, visit http://www.allaboutcookies.org.

- “Log files” track actions occurring on the Site, and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.

- “Web beacons,” “tags,” and “pixels” are electronic files used to record information about how you browse the Site.

Additionally when you make a purchase or attempt to make a purchase through the Site, we collect certain information from you, including your name, billing address, shipping address, payment information (including credit card numbers), email address, and phone number. We refer to this information as “Order Information.”

When we talk about “Personal Information” in this Privacy Policy, we are talking both about Device Information and Order Information.

INFORMATION THAT YOU PROVIDE

If you wish to use a pseudonym or anonymity to protect your real identity from being released or misused online, we will not be liable for any mistakes or errors made by any party in respect to the pseudonym or anonymity that you have used to protect your identity.

CHANGES TO PERSONAL INFORMATION ON OUR WEBSITE

If you wish to change personal information that we have on our website, this can be done by contacting us through the contact information listed below.

We will permanently delete your personal information that has been changed.

HOW DO WE USE YOUR PERSONAL INFORMATION?

We use the Order Information that we collect generally to fulfil any orders placed through the Site (including processing your payment information, arranging for shipping, and providing you with invoices and/or order confirmations). Additionally, we use this Order Information to:

Communicate with you; Screen our orders for potential risk or fraud; and

When in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services.

We use the Device Information that we collect to help us screen for potential risk and fraud (in particular, your IP address), and more generally to improve and optimize our Site (for example, by generating analytics about how our customers browse and interact with the Site, and to assess the success of our marketing and advertising campaigns).

SHARING YOUR PERSONAL INFORMATION

We share your Personal Information with third parties to help us use your Personal Information, as described above. For example, we use Squarespace to power our online store.

Finally, we may also share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights.

THIRD PARTY WEBSITES AND DEALINGS

Our business is heavily involved in communicating and ordering from other websites that are not associated with Byron Badu. We communicate and order from these third party websites on a regular basis and from time to time may require us to disclose your personal information to them.

We endeavour to only disclose personal information to another website for a purpose outlined above at ‘HOW DO WE USE YOUR PERSONAL INFORMATION?’.

We are not responsible for any breach or misuse of your personal information by another website, that we have disclosed your personal information to, for any purpose outlined above at ‘HOW DO WE USE YOUR PERSONAL INFORMATION?’.

BEHAVIOURAL ADVERTISING

As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.

You can opt out of targeted advertising by:

FACEBOOK - https://www.facebook.com/settings/?tab=ads

GOOGLE - https://www.google.com/settings/ads/anonymous

Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at: http://optout.aboutads.info/.

DO NOT TRACK

Please note that we do not alter our Site’s data collection and use practices when we see a Do Not Track signal from your browser.

YOUR RIGHTS

Any website user that provides us with their personal information has the right to access their own personal information that we hold about you and to ask that your personal information be corrected, updated, or deleted. If you would like to exercise this right, please contact us through the contact information below.

DATA RETENTION

When you place an order through the Site, we will maintain your Order Information for our records unless and until you ask us to delete this information.

UNSOLICITED INFORMATION

If you provide us with any unsolicited information, we will endeavour to delete the information as soon as possible after becoming aware of the unsolicited information.

CHANGES

We reserve the right to update this privacy policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal or regulatory reasons.

ALLEGED BREACH OF OBLIGATIONS

If you believe we are in breach of this Privacy Policy, the Australian Privacy Principles or a registered APP Code that we are bound by law to comply with, you have the right to make a complaint to us directly.

The website user may complain to Byron Badu by contacting us through the contact information below.

Byron Badu will handle the complaint by contacting you in order to address your concerns.

CONTACT US

For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by e-mail at info@byronbadu.com